Client: Confidential Healthcare Provider

Status: Early Stages

Challenge:

Our client’s healthcare blog was underperforming due to outdated design and lack of proper analytics implementation.

Our Approach:

• Conducted a comprehensive site audit
• Implemented Google Analytics 4 for accurate data collection and analysis
• Optimized site speed and user experience
• Rewrote and SEO-optimized existing blog articles
• Set up Google Search Console and Google Ads integration

Early Results:

• Improved site loading speed by 40
• Established baseline analytics for future growth measurement
• Increased organic search visibility for key healthcare terms

Next Steps:

Continue content optimization and monitor performance metrics to guide further improvements.