Client: Established Pet Care Resource

Status: Analysis and Strategy Development

Challenge:

An established pet blog has seen declining engagement and needs a comprehensive overhaul to recapture its audience and grow.

Our Approach:

• Conducting full site audit and analytics review
• Analyzing current content performance
• Researching market trends and user needs

Planned Strategies:

• Content gap analysis and new content plan
• SEO optimization of existing and new content
• User experience improvements
• Data-driven approach to topic selection and content creation

Next Steps:

Complete analysis phase, present findings to client, and begin implementing recommended changes.